Privacy Policy
Last updated: December 22, 2025
At Peak of Wellness, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book classes, purchase products, or use our services. Please read this policy carefully to understand our practices regarding your personal data.
1. Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you use our services.
1.1 Information You Provide
When you use our services, you may provide us with:
- Booking Information: Name, email address, phone number when booking classes
- Payment Information: Payment details processed securely through Stripe (we do not store full payment card information)
- Contact Information: Email address, phone number, and mailing address if provided
- Communications: Messages, feedback, or other communications you send to us
1.2 Automatically Collected Information
When you visit our website, we automatically collect certain information:
- Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
- Device Information: Browser type, device type, operating system, IP address
- Location Data: General location information based on IP address
- Cookies and Tracking: Information collected through cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: Process and manage class bookings, send confirmation emails, and provide customer support
- Payment Processing: Process payments for classes and services through our payment processor
- Communication: Send booking confirmations, updates, and respond to your inquiries
- Service Improvement: Analyze usage patterns to improve our website and services
- Legal Compliance: Comply with legal obligations, enforce our Terms of Service, and protect our rights
- Marketing: Send promotional communications (only with your consent, and you may opt out at any time)
- Security: Detect, prevent, and address fraud, security issues, and technical problems
3. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
3.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business:
- Stripe: Payment processing (see Stripe's privacy policy for details)
- Resend: Email delivery services for booking confirmations
- Supabase: Database and backend services for storing booking information
- Vercel: Website hosting and analytics services
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
3.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to:
- Comply with legal processes or respond to government requests
- Enforce our Terms of Service or protect our rights
- Protect the safety of our users, employees, or the public
- Prevent fraud or security issues
3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your use of our website. Cookies are small text files placed on your device when you visit a website.
4.1 Types of Cookies We Use
- Essential Cookies: Required for the website to function properly (e.g., session management)
- Analytics Cookies: Help us understand how visitors use our website (e.g., Vercel Analytics)
- Performance Cookies: Collect information about website performance and user experience
4.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Secure storage of data in encrypted databases
- Access controls and authentication measures
- Regular security assessments and updates
- Secure payment processing through PCI-compliant providers (Stripe)
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Booking Information: Retained for 3 years after your last booking for record-keeping and customer service purposes
- Payment Information: Payment details are processed by Stripe and retained according to their policies and legal requirements
- Marketing Communications: Retained until you opt out or request deletion
- Analytics Data: Aggregated and anonymized data may be retained indefinitely
When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
7.1 Access and Portability
You have the right to request access to the personal information we hold about you and receive a copy of your data.
7.2 Correction
You can request correction of inaccurate or incomplete personal information.
7.3 Deletion
You may request deletion of your personal information, subject to legal and contractual obligations.
7.4 Opt-Out
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
7.5 Data Portability
You may request a copy of your data in a structured, machine-readable format.
7.6 Objection
You may object to certain processing of your personal information, such as direct marketing.
To exercise any of these rights, please contact us at:
Email: theshoreoils@gmail.com
Phone: (908) 463-3470
8. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.
For children between 13 and 18, we require parental consent before collecting personal information. If you are under 18, please obtain your parent's or guardian's permission before using our services.
9. International Users
Our services are primarily intended for users in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
GDPR (European Users): If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.
CCPA (California Users): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to opt out of the sale of personal information (we do not sell personal information).
10. Third-Party Links
Our website may contain links to third-party websites, including affiliate product links. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Peak of Wellness
205 Harmony Rd, Middletown Township, NJ 07748
Phone: (908) 463-3470
Email: theshoreoils@gmail.com
We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.
By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.